Feeling is
the strategy.

Connection
is the work.

I’m Mark. I care about what happens on the other side of an idea. Whether someone feels understood, more connected, or a little more able to be themselves.

As a first-generation Ghanaian-American, questions of identity and belonging are personal to me. I’m drawn to work that gives people room to recognize themselves, and sometimes discover a part of themselves they haven’t quite stepped into yet.

My path started in engineering and consulting. At Accenture, working in recruiting and candidate experience, I found the part I wanted to stay with: understanding people and creating something that mattered to them. Brand strategy became a way to bring that instinct into everything a brand says and does.